How like likely am I to recommend Bing Rewards to a friend or family member?
I'm sure most people are unaware of the Net Promoter System.
It’s a market research thing. Not that it’s exclusive and you’re not invited, just it’s a question in a survey used to understand an organization’s audience’s general feeling about a certain thing or idea.
Maybe I’m not supposed to tell you about it but I’ve always preferred people knowing what’s being said about them when they’re not around.
Simply, and you might have seen this before, the following question is asked on an eleven-point scale:
On a scale from 0 to 10, where “0″ is extremely unlikely, and “10″ is extremely likely, How likely would you be to recommend [thing or service] to a friend or family member?
The respondents who select one through six are considered ”detractors,” unhappy customers. Those who select nine or ten are considered “promoters,” champions of your thing or service (yes even if you’re just saying you’re likely but in reality never would). Oh, sevens and eights? They’re, essentially, ignored. They like the thing but not enough to love it and they don’t dislike it enough to actually hate it.
Companies want “a good Net Promoter Score (NPS),” which is often relative to others in their industry who or their previous surveys. The NPS = (The Percentage of Promoters)-(The Percentage of detractors). An NPS can be any number between negative 100 and positive 100.
All that market research jargon and such is just to say, I love this thing. On a scale from one to ten, it’s a nine. I’m a promoter and I know it. WHAT IS IT? Bing Rewards.
Bing like that search engine? Yup.
So, full disclosure: I think Bing is not awesome as a search engine. I don’t like it and I don’t feel I get what I want out of it. I do feel, however, that it’s good enough to convince me to use it if there are prizes involved.
What can I say, I can be bought.
Bing Rewards are fairly simple. You use Bing for points then cash those points in for prizes. Anything from amazon money, which I use to buy digital comics, to Microsoft Points, which I use to buy video games, to Starbucks or Hulu money or even charitable contributions.
While I think Bing has some great features, like they way they present music and entertainment which I find easy, interesting and acessable. Their general search, however, is not awesome. I wouldn’t choose to use it everyday. But I do use it everyday. For the rewards. You win, Bing. You win.
If you do 30 searches a day (which could be a simple as the alphabet and then the numbers one through 4–which takes like five minutes) you get 15 points. there are a bunch of other was to gain extra points either through the daily offer or some other thing.
Really, all you do is search and then you can have free coffee, games, music, movies, or donations. It’s awesome. then you can go back to Google and actually find what you’re looking for.
Try Bing Rewards then let me know if you love it, hate it, or find it highly suspect.